Ever wondered what the future sounds like? We teamed up with BMW and Tomorrowland to build a dream-powered music tool that turns your vision of tomorrow into an EDM track. You simply answer a series of prompts, feed them into our ChatGPT-powered interface, and watch as it weaves your responses into a thumping festival anthem.

To pull BMW fans to the platform, my team spearheaded a campaign crafted to resonate on BMW’s 24 European social channels. Drawing on the thunderous roars of football stadiums and the glitter-drenched dance-offs of Eurovision, we challenged regional communities to battle it out in a one-of-a-kind music showdown.

Every touchpoint became an immersive portal for fans to vote for their region’s anthem in real-time. From the festival showroom to the social feed, we captured the community response with leaderboard shout-outs, highlight reels and fan reactions.