You could go anywhere in Saudi Arabia and people knew the Alhokair shopping malls. But as digital channels transformed daily life, customers sought experiences that felt just as personal and effortless on their phones as they were beneath those marquee lights. Alhokair needed to make bold moves to meet their customers where they were and decided on full transformation that would flow through every facet of the brand experience. 

We partnered with Alhokair to thread their refreshed name and strategy into a seamless, end-to-end branding ecosystem, pushing the boundaries of what a Saudi brand could achieve across digital and physical spaces.