Natalie North
Building The Lifestyle Brand Of The Future
Cenomi //Brand Experience Strategy & Visual Identity//Retail
You could go anywhere in Saudi Arabia and people knew the Alhokair shopping malls. But as digital channels transformed daily life, customers sought experiences that felt just as personal and effortless on their phones as they were beneath those marquee lights.
We partnered with Alhokair to thread their refreshed brand name and strategy into a seamless, end-to-end marketing ecosystem, pushing the boundaries of what a Saudi brand could achieve across digital and physical spaces.
Play Life
Quiddiya // TV, Cinema, Digital, Social and OOH//Travel & Tourism
What does the future sound like? An iconic partnership between BMW and Tomorrowland pushed us to ask this very question - and the result? Future Record, an AI-powered music tool designed to turn festivalgoers into music creators.
What does the future sound like? An iconic partnership between BMW and Tomorrowland pushed us to ask this very question - and the result? Future Record, an AI-powered music tool designed to turn festivalgoers into music creators.
What does the future sound like? An iconic partnership between BMW and Tomorrowland pushed us to ask this very question - and the result? Future Record, an AI-powered music tool designed to turn festivalgoers into music creators.
Cenomi
Cenomi //Brand Experience Strategy & Visual Identity//Retail
You could go anywhere in Saudi Arabia and people knew the Alhokair shopping malls. But as digital channels transformed daily life, customers sought experiences that felt just as personal and effortless on their phones as they were beneath those marquee lights.
We partnered with Alhokair to thread their refreshed brand name and strategy into a seamless, end-to-end marketing ecosystem, pushing the boundaries of what a Saudi brand could achieve across digital and physical spaces.
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Senior
Copywriter
Professional daydreamer, heinously loud typer and a fierce advocate for oversharing (got a mad idea? Just try me).
I got my start working in the gloriously unfiltered world of fashion marketing, helping first-time designers get their collections off the ground and onto the runway. But it wasn’t long before I answered the siren call of advertising and landed my first “proper job” as a copywriter, writing about neon pink flamingo shirts and scandalously fluffy sweaters.
A decade on, my portfolio spans digital, editorial, experiential, SEO, social & tone of voice. I'm just as comfortable leading a bulletproof pitch as I am dreaming up a website. Ready to brief me in? Get in touch.
Senior
Copywriter
Professional daydreamer, heinously loud typer and a fierce advocate for oversharing (got a mad idea? Just try me).
I got my start working in the gloriously unfiltered world of fashion marketing, helping first-time designers get their collections off the ground and onto the runway. But it wasn’t long before I answered the siren call of advertising and landed my first “proper job” as a copywriter, writing about neon pink flamingo shirts and scandalously fluffy sweaters.
A decade on, my portfolio spans digital, editorial, experiential, SEO, social & tone of voice. I'm just as comfortable leading a bulletproof pitch as I am dreaming up a website. Ready to brief me in? Get in touch.