Play Life
Quiddiya // TV, Cinema, Digital, Social and OOH//Travel & Tourism
What does the future sound like? An iconic partnership between BMW and Tomorrowland pushed us to ask this very question - and the result? Future Record, an AI-powered music tool designed to turn festivalgoers into music creators.
What does the future sound like? An iconic partnership between BMW and Tomorrowland pushed us to ask this very question - and the result? Future Record, an AI-powered music tool designed to turn festivalgoers into music creators.
What does the future sound like? An iconic partnership between BMW and Tomorrowland pushed us to ask this very question - and the result? Future Record, an AI-powered music tool designed to turn festivalgoers into music creators.
Built For The Experience
Timberland //Cross-Platform Experience Design & User Testing// Fashion
Timberland’s journey from humble workwear to cultural icon is a testament to the strength of brilliant storytelling. We were tasked with translating its legacy into a visual persona that’s unmistakably Timberland, yet feels refreshingly new. I led the content strategy across the experience, shaping every interaction to prioritise usability.
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To better understand their customers, we conducted on-site user testing and harnessed eye-tracking insights to resolve comprehension gaps. The end result was a seamless website that drove conversions while deepening brand engagement at key decision moments.
Natalie North
Built For The Experience
Timberland // Cross Platform Design & User Testing// Fashion
Timberland’s journey from humble workwear to cultural icon is a testament to the strength of brilliant storytelling. We were tasked with translating its legacy into a visual persona that’s unmistakably Timberland, yet feels refreshingly new. I led the content strategy across the experience, shaping every interaction to prioritise usability.
To better understand their customers, we conducted on-site user testing and harnessed eye-tracking insights to resolve comprehension gaps. The end result was a seamless website that drove conversions while deepening brand engagement at key decision moments.
Senior
Copywriter
Professional daydreamer, heinously loud typer and a fierce advocate for oversharing (got a mad idea? Just try me).
I got my start working in the gloriously unfiltered world of fashion marketing, helping first-time designers get their collections off the ground and onto the runway. But it wasn’t long before I answered the siren call of advertising and landed my first “proper job” as a copywriter, writing about neon pink flamingo shirts and scandalously fluffy sweaters.
A decade on, my portfolio spans digital, editorial, experiential, SEO, social & tone of voice. I'm just as comfortable leading a bulletproof pitch as I am dreaming up a website. Ready to brief me in? Get in touch.
Senior
Copywriter
Professional daydreamer, heinously loud typer and a fierce advocate for oversharing (got a mad idea? Just try me).
I got my start working in the gloriously unfiltered world of fashion marketing, helping first-time designers get their collections off the ground and onto the runway. But it wasn’t long before I answered the siren call of advertising and landed my first “proper job” as a copywriter, writing about neon pink flamingo shirts and scandalously fluffy sweaters.
A decade on, my portfolio spans digital, editorial, experiential, SEO, social & tone of voice. I'm just as comfortable leading a bulletproof pitch as I am dreaming up a website. Ready to brief me in? Get in touch.