Play Life
Quiddiya // TV, Cinema, Digital, Social and OOH//Travel & Tourism
What does the future sound like? An iconic partnership between BMW and Tomorrowland pushed us to ask this very question - and the result? Future Record, an AI-powered music tool designed to turn festivalgoers into music creators.
What does the future sound like? An iconic partnership between BMW and Tomorrowland pushed us to ask this very question - and the result? Future Record, an AI-powered music tool designed to turn festivalgoers into music creators.
What does the future sound like? An iconic partnership between BMW and Tomorrowland pushed us to ask this very question - and the result? Future Record, an AI-powered music tool designed to turn festivalgoers into music creators.
Beyond Meat
Beyond Meat // Social Media Strategy & Execution//Food & Beverage
Huge partnerships with restaurants, supermarkets and A-list celebs made Beyond Meat a serious hit in the US. In the UK, however, it ran into somewhat of a perception snag. The plant-based lifestyle being sold in the US (endless blue skies, waving cornfields) felt miles away from British reality. We needed to rethink our tactics, crafting something that spoke directly to Brits while tackling the genuine hurdles of going plant-based.
Food choices aren’t just personal, they're shaped by your mates at the pub and your nan’s roast on Sundays. It’s about habits, traditions, and all the little moments within your community that bring comfort and meaning. Our strategy was less about promoting the benefits of the plant-based diet and more about the thrill of finding a community that truly gets it (and gets you).
From viral memes to hot takes and interactive quizzes, we leaned into the conversation with content that felt authentic, funny, and at home in the UK. The result was a significant uptick in positive sentiment, with engagement outpacing the US across multiple campaigns.
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Natalie North
Bringing Beyond Meat To The British Mainstream
Beyond Meat // Social Media Strategy & Execution//Food & Beverage
Huge partnerships with restaurants, supermarkets and A-list celebs made Beyond Meat a serious hit in the US. In the UK, however, it ran into somewhat of a perception snag. The plant-based lifestyle being sold in the US (endless blue skies, waving cornfields) felt miles away from British reality. We needed to rethink our tactics, crafting something that spoke directly to Brits while tackling the genuine hurdles of going plant-based.
Food choices aren’t just personal, they're shaped by your mates at the pub and your nan’s roast on Sundays. It’s about habits, traditions, and all the little moments within your community that bring comfort and meaning. Our strategy was less about promoting the benefits of the plant-based diet and more about the thrill of finding a community that truly gets it (and gets you).
From viral memes to hot takes and interactive quizzes, we leaned into the conversation with content that felt authentic, funny, and at home in the UK. The result was a significant uptick in positive sentiment, with engagement outpacing the US across multiple campaigns.
Senior
Copywriter
Professional daydreamer, heinously loud typer and a fierce advocate for oversharing (got a mad idea? Just try me).
I got my start working in the gloriously unfiltered world of fashion marketing, helping first-time designers get their collections off the ground and onto the runway. But it wasn’t long before I answered the siren call of advertising and landed my first “proper job” as a copywriter, writing about neon pink flamingo shirts and scandalously fluffy sweaters.
A decade on, my portfolio spans digital, editorial, experiential, SEO, social & tone of voice. I'm just as comfortable leading a bulletproof pitch as I am dreaming up a website. Ready to brief me in? Get in touch.
Senior
Copywriter
Professional daydreamer, heinously loud typer and a fierce advocate for oversharing (got a mad idea? Just try me).
I got my start working in the gloriously unfiltered world of fashion marketing, helping first-time designers get their collections off the ground and onto the runway. But it wasn’t long before I answered the siren call of advertising and landed my first “proper job” as a copywriter, writing about neon pink flamingo shirts and scandalously fluffy sweaters.
A decade on, my portfolio spans digital, editorial, experiential, SEO, social & tone of voice. I'm just as comfortable leading a bulletproof pitch as I am dreaming up a website. Ready to brief me in? Get in touch.