Project Summary

TikTok is where the cool people hang out, so, how can a business ever fit in? I partnered with TikTok to open up the fun, new world of TikTok for Business and showcase that, with enough guidance, the platform has the power and potential to grow your brand in the most delightfully unexpected ways.

Execution 

I was briefed in to help businesses grasp the fundamentals of what TikTok could actually do. Some of the many challenges included getting the brand voice just right, creating excitement-worthy educational materials, and clearly explaining the trickier (and a tad more intimidating) parts of the platform.